HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN"L 204/26
EN
Official Journal of the European Union
31.7.2013
COMMISSION IMPLEMENTING REGULATION (EU) No 737/2013
of 30 July 2013
amending Regulation (EC) No 501/2008 laying down detailed rules for the application of Council
Regulation (EC) No 3/2008 on information provision and promotion measures for agricultural
products on the internal market and in third countries
THE EUROPEAN COMMISSION,
(5) Optional
quality
terms,
introduced
by
Regulation
(EU)
No 1151/2012 of the European Parliament and of the
Council of 21 November 2012 on quality schemes for
agricultural products and foodstuffs ( 3 ), constitute the
Having regard to the Treaty on the Functioning of the European
second tier of quality systems which add value. They
Union,
can be communicated on the internal market and refer
to specific horizontal characteristics, with regard to one
or more categories of products, farming methods or
processing attributes which apply in specific areas. In
Having regard to Council Regulation (EC) No 3/2008 of
order to complete the availability of promotion
17 December 2007 on information provision and promotion
programmes on the internal market for all current
measures for agricultural products on the internal market and in
quality schemes,products covered by the scheme for
third countries (
optional quality terms should be included as an eligible

1 ), and in particular Articles 4, 5 and 15 thereof,
product, together with products covered by the schemes
for protected designations of origin (PDO), protected
geographical indications (PGI) or traditional specialities
guaranteed (TSG).
Whereas:
(6) The
reasons
for
granting
the
eligibility
to
poultrymeat
are
(1) Commission
Regulation
(EC)
No
501/2008
( 2 ) establishes
no longer valid, as the period following the avian
rules for the drawing-up, selection, implementation,
influenza crisis has been sufficiently long for restoring
financing and checking of information provision and
consumer confidence. Therefore, references to poul
promotion measures provided for in Regulation (EC)
trymeat should be deleted.
No 3/2008.


(7) In
selecting
third
countries
for
inclusion
in
Part
B
of
(2) The
list
of
themes
and
products
for
which
measures
may
be implemented on the internal market in accordance
Annex II to Regulation (EC) No 501/2008, account is
with Article 3(1) of Regulation (EC) No 3/2008 is set
to be taken of the markets of third countries where there
out in Part A of Annex I to Regulation (EC) No
is actual or potential demand. Due to steadily growing
501/2008 and the list of products which may be
consumption, potential for and interest in Union agri
covered by promotional measures in third countries in
cultural products as well as further outreach of Union
accordance with Article 3(2) of Regulation (EC) No
programmes and cooperation projects, new countries and
3/2008 is set out in Part A of Annex II to Regulation
areas should be considered as eligible markets for the
(EC) No 501/2008. Those lists are to be revised every
promotional programmes.
two years.
(8)
In the context of the accession of Croatia to the Union
on 1 July 2013, that country should be removed from
(3) The
guidelines
referred
to
in
Article
5(1)
of
Regulation
(EC) No 3/2008 are set out in Part B of Annex I to
the list of eligible third countries.
Regulation (EC) No 501/2008.
(9) Regulation
(EC)
No
501/2008
should
therefore
be
(4)
In the context of the crisis in the sheep meat sector and
amended accordingly.
with a view to raising awareness in relation to sheep
meat and its production and consumption, trade and
inter-trade organisations from the sector should be
given the opportunity to receive Union co-financing for
(10) The
measures
provided
for
in
this
Regulation
are
in
information and promotion programmes for generic
accordance with the opinion of the Management
sheep meat of Union origin.
Committee for the Common Organisation of Agricultural
Markets,
( 1 ) OJ L 3, 5.1.2008, p. 1.
( 2 ) OJ L 147, 6.6.2008, p. 3.
( 3 ) OJ L 343, 14.12.2012, p. 1.

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EN
31.7.2013 Official
Journal
of
the
European
Union L
204/27
HAS ADOPTED THIS REGULATION:
Article 1
Annexes I, II and III to Regulation (EC) No 501/2008 are amended in accordance with the Annex to this
Regulation.
Article 2
This Regulation shall enter into force on the third day following that of its publication in the Official Journal
of the European Union.
This Regulation shall be binding in its entirety and directly applicable in all Member States.
Done at Brussels, 30 July 2013.
For the Commission
The President
José Manuel BARROSO

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L 204/28
EN
Official Journal of the European Union
31.7.2013
ANNEX
Annexes I, II and III to Regulation (EC) No 501/2008 are amended as follows:
(1) Annex I is amended as follows:
(a) Part A. ‘List of themes and products’ is amended as follows:
(i) the 13th indent is replaced by the following:
‘— Products covered by the schemes for protected designations of origin (PDO), protected geographical
indications (PGI), traditional specialties guaranteed (TSG) or optional quality terms in accordance with
Regulation (EU) No 1151/2012 of the European Parliament and of the Council (*)
___________
(*) OJ L 343, 14.12.2012, p. 1.’
(ii) the 15th indent is deleted
(iii) the following indent is added:
‘— Sheep meat’
(b) Part B. ‘Guidelines’ is amended as follows:
(i) in the guidelines on ‘FRESH, CHILLED OR FROZEN MEAT, PRODUCED IN ACCORDANCE WITH A
COMMUNITY OR NATIONAL QUALITY SCHEME’, in point 2. ‘Goals’, the words ‘PDO/PGI/TSG and
organic farming’ are replaced by the words ‘PDO/PGI/TSG, optional quality terms and organic farming’
(ii) the guidelines on ‘PRODUCTS WITH A PROTECTED DESIGNATION OF ORIGIN (PDO), A PROTECTED
GEOGRAPHICAL INDICATION (PGI) OR TRADITIONAL SPECIALITY GUARANTEED (TSG)’ are replaced by
the following:
‘PRODUCTS COVERED BY THE SCHEMES FOR PROTECTED DESIGNATIONS OF ORIGIN (PDO),
PROTECTED GEOGRAPHICAL INDICATIONS (PGI), TRADITIONAL SPECIALITIES GUARANTEED (TSG)
OR OPTIONAL QUALITY TERMS IN ACCORDANCE WITH REGULATION (EU) No 1151/2012
1. Overview of the situation
The Union system for protecting product names provided for in Regulation (EU) No 1151/2012 is a
priority in the implementation of the quality strand of the common agricultural policy. It is therefore
necessary to continue previous efforts to run campaigns by which the denominations, the products
covered by the protected names and optional quality terms are made known to all potential actors in
the chain of production, preparation, marketing and consumption of those products.
2. Goals
Information and promotion campaigns should not focus on one or only a very limited number of product
names, but rather on groups of names either of certain product categories or of products produced in one
or several regions in one or several Member States.
The objectives of those campaigns should be to:
— provide comprehensive information on the content, the operation and the Union nature of the
schemes and, in particular, on their effects on the commercial value of the products with protected
names or optional quality terms which after registration benefit from the protection granted by those
schemes,
— enhance knowledge of the Union symbols for products covered by the schemes for PDO/PGI/TSG or
optional quality terms among consumers, distributors and food professionals,
— encourage producer/processor groups not yet taking part in those schemes to register the names of
products which satisfy the basic requirements and to apply optional quality terms,
— encourage producers and processors in the regions concerned but not yet taking part in the schemes
to participate in the production of the products bearing the registered names by conforming to the
approved specifications and inspection requirements laid down for the various protected names,

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31.7.2013 Official
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Union L
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— stimulate demand for the products concerned by informing consumers and distributors of the
existence, significance and benefits of the schemes, and of the logos, the criteria for awarding desig
nations, the relevant checks and controls, and the traceability system.
3. Target groups
— Producers and processors
— Distributors (supermarkets, wholesalers, retailers, caterers, canteens, restaurants)
— Consumers and consumer associations
— Opinion multipliers
4. Main messages
— The products bearing the protected names have specific characteristics associated with their
geographical origin; in the case of products with a PDO, the quality or characteristics of the
products are essentially or exclusively linked to the particular geographical environment with its
inherent natural and human factors. In the case of products with a PGI, the products possess a
specific quality or reputation which can be attributed to the geographical origin; the geographical
link must occur in at least one of the stages of production, processing or preparation
— The products with a TSG have specific characteristics associated with their particular traditional
methods of production or with the use of traditional raw materials
— The Union symbols for PDO, PGI and TSG are symbols that are understood throughout the Union as
designating products meeting specific conditions of production linked to their geographical origin or
to their tradition and subject to inspection
— Optional quality terms relate to a characteristic of one or more categories of products, or to a farming
or processing attribute which applies in specific areas
— The use of the optional quality term adds value to the product as compared to products of a similar
type
— Optional quality terms have a Union’s dimension
— The presentation of some products covered by the schemes for PDO, PGI, TSG or optional quality
terms as examples for the potential of successful commercial enhancement of products whose names
are registered under the protection schemes
— These protection schemes support the Union cultural heritage, support the diversity of agricultural
production and the maintenance of the countryside
5. Main channels
— Internet and other electronic means
— Public relations contacts with the media (specialised, women’s and culinary press)
— Contacts with consumer associations
— Point of sale information and demonstrations
— Audiovisual media (specific television spots, etc.)
— Printed documents (leaflets, brochures, etc.)
— Participation at trade fairs and shows
— Information and training seminars and actions on the functioning of the Union schemes for PDO, PGI,
TSG or optional quality terms
6. Duration and scope of the programmes
Twelve to 36 months, giving priority to multiannual programmes that set clear objectives and a strategy
for each phase.’
(iii) the guidelines on ‘POULTRYMEAT’ are deleted
(iv) the following new guidelines on ‘SHEEP MEAT’ are added:
‘SHEEP MEAT
1. Overview of the situation
The sheep meat sector is a very fragile sector and experiencing a crisis: consumption, production and
prices of sheep meat are in decline, whilst costs (introduction of electronic identification, feed prices,
traditional production as transhumance) are on the rise. Moreover, supply of sheep meat from third

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L 204/30
EN
Official Journal of the European Union
31.7.2013
countries is increasing. Given the worsening profitability, many producers are obliged to leave the
production, which can have negative consequence on the variety of the meat in the Union and on
further abandonment of the countryside. Sheep meat is an important part of the culinary heritage in
the Union and its production plays in fact a special role especially in areas with difficult farming
conditions, in terms of landscape preservation and socioeconomic impact.
2. Goals
— To increase awareness of the target groups about the quality, the sustainable production conditions of
the sheep meat and the special role it plays in the culinary heritage in the Union
— To increase sheep meat consumption
3. Target groups
— Producers and processors
— Distributors (supermarkets, wholesalers, retailers, caterers, canteens, restaurants)
— Consumers (especially the young ones, aged 18 to 40 years) and consumer associations
— Opinion multipliers, journalists, gastronomic experts
4. Main messages
— Environmentally friendly and traditional production methods
— Traceability (electronic identification)
— The labeling of meats allows the consumer to identify the origin and the characteristics of the products
— Inform consumers of the diversity and organoleptic and nutritional properties of sheep meat
— Advice for use, recipes
— The information and promotion campaigns are restricted to products from the Union
5. Main channels
— Internet and other electronic means
— Promotion at points of sale (tasting, recipes, information)
— Press relations and public relations (events, participation in consumer fairs, etc.)
— Publicity (or publicity editorials) in the press
— Audiovisual media (television and radio)
— Participation in trade fairs
— Other channels
6. Duration and scope of the programmes
Twelve to 36 months, giving priority to multiannual programmes that set clear objectives and a strategy
for each phase and are organised by two or several Member States and implemented in at least two new
markets.’
(2) Annex II is amended as follows:
(a) Part A. ‘LIST OF PRODUCTS WHICH MAY BE COVERED BY PROMOTIONAL MEASURES’ is amended
as follows:
(i) the 11th indent is replaced by the following:
‘— Products covered by the schemes for protected designations of origin (PDO), protected geographical
indications (PGI), or traditional specialities guaranteed (TSG) in accordance with Regulation (EU) No
1151/2012’
(ii) the following new indent is added:
‘— Sheep meat’
(b) Part B. ‘LIST OF THIRD COUNTRY MARKETS IN WHICH PROMOTIONAL MEASURES MAY BE
CARRIED OUT’ is amended as follows:

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European
Union L
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(i) Section A. ‘Countries’ is amended as follows:
— the indents for South Africa and Croatia are deleted
— the following new indents are added:
‘— Albania
— Armenia
— Azerbaijan
— Belarus
— Georgia
— Kazakhstan
— Moldova
— Uzbekistan’
(ii) Section B. ‘Geographical areas’ is amended as follows:
— the indent for North Africa is deleted
— the following new indent is added:
‘— Africa’
(3) Annex III is amended as follows:
(a) point 12 is replaced by the following:
‘12. Products covered by the schemes for protected designations of origin (PDO), protected geographical indi
cations (PGI), traditional specialities guaranteed (TSG) or optional quality terms in accordance with Regu
lation (EU) No 1151/2012: EUR 3 million’
(b) point 15 is deleted
(c) the following point 16 is added:
‘16. Sheep meat: p.m.’

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